Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts

Wednesday, 18 November 2009

Social Media 101 Part 3: Create your own social network

So you know how to podcast and how to videoblog? Well, it's time to put it all together. Did you know over 80% of the UK population is on Facebook? For young people it's even closer to 90%. I find this rather amazing. Bebo is particularly popular as a social media site amongst young people in Scotland, and the trend is upwards. As is the use of mobiles, videoblogging and twitter of course.

To put it simply, we're all on Facebook. Of course this is simplifying things and there are people who don't access Facebook for a number of reasons, but it's still breathtaking to look at the statistics. Facebook, Bebo and MySpace are open social networks, the idea being that anyone can join, and it facilitates to accumulate lots of friends, or to be a part of lots of groups.

Now, for some situations, that's a bit to wide and not suitable. You may be looking for a topical network, one where all the members share an interest. Which is not about linking the world, but linking people around an issue, an interest, a theme. Enter: Ning. Ning is a platform that offers bespoke social networks. Effectively, it offers you to set up your very own social network and you have full control over who can join and who can't. You can determine privacy settings, layout, you can even moderate every single contribution to it.

Why would you want to do it? Well, for example if you work with young people and want to make sure that they use social media in a safe environment. Then look at British Mummy Bloggers: One idea, almost 800 members, and what a vibrant network! Of course, in the case of BMB, everyone can join who considers themselves a parent blogger, it's not closed in that sense. It does focus on one theme though and allows people to connect around that theme. Another favourite example of mine in Ooooby (out of our own back yards), an international ning site that connects people who grow their own veg in the small or big spaces available to them. You can find out about local farmers markets where you are, ask food growing questions, share seeds and saplings, and set up your own groups (I set up a Scotland group). Again, everyone can sign up and there's no moderation of activities. Towards Transition Glasgow is another network I'm part of, it's a Transition initiative - and Transition initiatives are always very local. A closed social network is ideal for a local initiative because it offers that focus.

Savvy Chavvy is an example of a successful closed Ning site. It's by and for young Gypsy/Travellers in the UK. Amazingly, it must have filled a void because thousands of young Travellers are on it - I didn't even realise there were that many young Gypsy/Travellers in the UK! Only young Gypsy/Travellers are allowed in, and there are some mechanisms to make sure that this is upheld. It works because it has created a save space which is exclusive, and because the Gypsy/Traveller identity is something that binds people across the UK together.

Ning offers all the features you would expect from a social network site. You can blog, you can share photos, videos, podcasts. There is a forum and you can set up groups. Each user has their own profile page which they can customise. You can make friends within your network. There is a poll tool, you can broadcast (or email) all the members, you can moderate every contribution or decide not to. It comes with an ever growing number of widgets. Above all, it's entirely free! Well, the free version has rather annoying google ads in it, but if that bothers you, you can get rid of ads for a reasonable monthly fee. The best thing is that you can set it up in a matter of minutes. And then play around with the layout for months. The options are endless, but you don't HAVE to use all the options. Simply does it too. Ning rocks, no question about it.

I set up a Ning site which is linked to the work I'm doing. It's fully moderated and membership is by invitation only. We've set the highest level of security because the users on it are young people and we want to keep them 100% safe. The big question is whether the restrictions will put them off, because it's counter intuitive in a social media context where everything is open and instant, where you don't wait for your blog post or photo to be approved by someone who works 9-5 Monday to Thursdays. Time will tell. I'm having fun with it, that's for sure!

Tuesday, 13 October 2009

the hip and the fun part 1: podcasting 101

Last week, I got trained in social media. Quite a strange situation, what with being a blogger, twit and all that. Yet I know that there's a lot out there that I don't use and actually feel rather uncomfortable using. How about video or podcasting? It gives me the shivers, and all seems so very complicated.

Yet, when I blogged about our Wee Shots project, and then googled for Wee Shots with the intention of getting the original youtube files, I was gobsmacked at the search engine result: My little blog, the one with 49 followers (now 50, thank you babyrambles!!!) was first up.

Why? Google loves blogs (because they are regularly updated) and google loves video. Google gets all excited about blogs that have videos on them. Give them the right tag and you're way up there in the search engines.

So, time to have a look at podcasting and video blogging. I'll start with the audio bit in this post, video blogging will be part two. The third part will be about bespoke social network platforms.

Podcasting - the technical bit:
I was amazed at how simple podcasting is. So I'll keep this short and you can all just go out and give it a go. What you need is a gadget which will record audio files. I'm sure a microphone attached to your computer would do, if you want the mercedes benz version, you'll go for a handheld device, such as an Olympus recorder. Add a decent microphone and a set of headphones, and you're ready to go.

Your software requirements are all free for download: Jodix to convert your audio file to the editable MP3 and Audacity to edit your MP3 file and export it to a suitable format.

To host your podcast, you can use the free online platform Odeo, from where you can embed your podcast in your blog.

Here are the basic steps: Record. Convert your file to an MP3 using Jodix. Edit in Audacity. Export (in Audacity) to MP3. Upload on Odeo. Get the embed code and blog it. That's it. Podcast can be RSS'ed which is a plus.

Now, I'm sure you all want to have a good quality podcast. So to make it a good one, look at content first of all.
  • Do give a personal, a new perspective.
  • Do use some background noises that bring the topic alive. So if you blog about the trials of motherhood, screaming baby in the background would be nice. Just an example, you don't of course have to make your child scream for the sake of a podcast.
  • Do keep it short. 1-2 mins is plenty.
  • Do keep it to the point
  • Do keep it informal and conversational
  • Do make sure you don't make assumptions of knowledge: Explain terms, name check people you interview all the time, and anything else that makes it easy for your listener to follow your interview without the benefit of vision
  • Do take control of interviews, interrupt if your interviewee rambles, you're in charge!
  • Do add an image to your podcast upload, it engages and brings it alive
  • Do create a mental image in the interview, some sentence that calls up an image, this will stick with listener
  • Do record some sounds of the location to mix in later

In Audacity, you can edit the track. Remove bits you don't like, add silence etc. You can add wild tracks (other sounds, like music or sound clips) and with the washing line tool, you can fade music in and out. It makes it so much nicer to have a bit of music with the podcast. Import music (instrumental music is best, and it should suit the mood you want to create in your podcast) or other sound effects - you can do this for free on podsafeaudio or Royalty Free Music. Soundsnap is good for sound effects.

Audacity has lots of easy to use tools, and you can find out how in the online tutorial. It's really easy, you can get a fab podcast just by using some editing which will take you about 15 minutes or so even as a beginner. For a polished post, it may take you 30 minutes with just a little bit of practice. It's intuitive, you can undo changes, and it's all good really. Do make sure to listen to your podcast everytime you edit it, because you can only ever undo your last change.

Editing is fun by the way, I loved it and even the not so social media savy in our course got into it big time.

Do you podcast? Have you got any additonal tips to share?

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