Showing posts with label video blogging. Show all posts
Showing posts with label video blogging. Show all posts

Wednesday, 18 November 2009

Social Media 101 Part 3: Create your own social network

So you know how to podcast and how to videoblog? Well, it's time to put it all together. Did you know over 80% of the UK population is on Facebook? For young people it's even closer to 90%. I find this rather amazing. Bebo is particularly popular as a social media site amongst young people in Scotland, and the trend is upwards. As is the use of mobiles, videoblogging and twitter of course.

To put it simply, we're all on Facebook. Of course this is simplifying things and there are people who don't access Facebook for a number of reasons, but it's still breathtaking to look at the statistics. Facebook, Bebo and MySpace are open social networks, the idea being that anyone can join, and it facilitates to accumulate lots of friends, or to be a part of lots of groups.

Now, for some situations, that's a bit to wide and not suitable. You may be looking for a topical network, one where all the members share an interest. Which is not about linking the world, but linking people around an issue, an interest, a theme. Enter: Ning. Ning is a platform that offers bespoke social networks. Effectively, it offers you to set up your very own social network and you have full control over who can join and who can't. You can determine privacy settings, layout, you can even moderate every single contribution to it.

Why would you want to do it? Well, for example if you work with young people and want to make sure that they use social media in a safe environment. Then look at British Mummy Bloggers: One idea, almost 800 members, and what a vibrant network! Of course, in the case of BMB, everyone can join who considers themselves a parent blogger, it's not closed in that sense. It does focus on one theme though and allows people to connect around that theme. Another favourite example of mine in Ooooby (out of our own back yards), an international ning site that connects people who grow their own veg in the small or big spaces available to them. You can find out about local farmers markets where you are, ask food growing questions, share seeds and saplings, and set up your own groups (I set up a Scotland group). Again, everyone can sign up and there's no moderation of activities. Towards Transition Glasgow is another network I'm part of, it's a Transition initiative - and Transition initiatives are always very local. A closed social network is ideal for a local initiative because it offers that focus.

Savvy Chavvy is an example of a successful closed Ning site. It's by and for young Gypsy/Travellers in the UK. Amazingly, it must have filled a void because thousands of young Travellers are on it - I didn't even realise there were that many young Gypsy/Travellers in the UK! Only young Gypsy/Travellers are allowed in, and there are some mechanisms to make sure that this is upheld. It works because it has created a save space which is exclusive, and because the Gypsy/Traveller identity is something that binds people across the UK together.

Ning offers all the features you would expect from a social network site. You can blog, you can share photos, videos, podcasts. There is a forum and you can set up groups. Each user has their own profile page which they can customise. You can make friends within your network. There is a poll tool, you can broadcast (or email) all the members, you can moderate every contribution or decide not to. It comes with an ever growing number of widgets. Above all, it's entirely free! Well, the free version has rather annoying google ads in it, but if that bothers you, you can get rid of ads for a reasonable monthly fee. The best thing is that you can set it up in a matter of minutes. And then play around with the layout for months. The options are endless, but you don't HAVE to use all the options. Simply does it too. Ning rocks, no question about it.

I set up a Ning site which is linked to the work I'm doing. It's fully moderated and membership is by invitation only. We've set the highest level of security because the users on it are young people and we want to keep them 100% safe. The big question is whether the restrictions will put them off, because it's counter intuitive in a social media context where everything is open and instant, where you don't wait for your blog post or photo to be approved by someone who works 9-5 Monday to Thursdays. Time will tell. I'm having fun with it, that's for sure!

Tuesday, 20 October 2009

Part 2: Video Blogging 101

Second in line of my 3 part series on social media is a fool proof video blogging 101.

The great thing to start with is that most stuff I covered in the podcasting 101 still applies. So it would be a good idea to read that post first for basic rules on content.

What Odeo is for podcasting, Youtube is for video blogging. The advantage of using Youtube (or any other video platform for that matter) is that it's externally hosted, yet you can embed the video in your blog which makes it appear as if it actually is on your blog. Another advantage is that youtube offers channels which you can link to on your blog, you can create playlists to share etc. Have a look at my own youtube widget where I share films that young people I worked with made. Some of them are on my own youtube channel, some of them on my favourites list.

Search engines love videos. If you have a video on your blog, it'll get more readers. A video can also really promote something, including a cause, if on youtube. Then there's the viral thing. That means that people pass on video they like. It happens more than with any other media. The video blogging (just like the micro blogging market) is growing and there's no sign of an end to this growth.

So really, to be hip and happening in social media, and blogland, you should use video. And why not have a go at it, as a one off, and see if it works for you?

Here's the technical bit:
You need:
1. a camera. A webcam can do this job. The Mercedes Benz version is a Flip camera (for which Supermummy Mumpreneur currently has a competition running, but you can't win it because I want it). They will set you back £70-£150. But they are so cool. Foolproof to use, stylish and they produce high quality videos. Your camera should have an inbuilt microphone, so no need for anything else.

2. editing software. Windows Movie Maker is a likely software that you may already have on your computer and it's all you need. It's intuitive and easy to use. I use Adobe Premiere Elements which supports more formats and also is a bit more stable - that's because I do HD stuff from a camcorder. Windows Movie Maker is perfectly sufficient for video blogging needs.

3. watch your file format. Your editing software may create one file format and youtube will only accept other file formats. Check this out and if you need to convert, google for free downloadable software that does just this. Make sure to read user reviews before installation - you want something easy and virus free.

That's it, off you go.

Now you can look for content. Video blogging often uses simple formats. The blogger talking to the camera. The blogger interviewing someone. The blogger demonstrating something. It's not rocket science!

It's ok to have a rough edge. You're not looking for perfection, some pauses, ehm and ahs make for authenticity and are fine. You don't need a tripod but you can use one if you prefer. However, avoide swaying the camera constantly and too quickly. That'll make your viewer dizzy.

Try to have the light facing your object. That way everything is lit.

Always check recording before you call it a day.

As with podcasting: give a bit of context, who are you? where are you? what's that noise? Make it personal: what do you think, feel?

Editing:
To edit your video files, you need to first import them to your computer. Create a folder for this to keep them in one place. Plug in the camera, import using Camera and Scanner Wizzard.
Next: Open Windows Movie Maker. Then select Import Video. Drag it into the bottom bar. Import as many individual file as you need to make up your full video. Then click "Show Timeline"

You can now edit individual files, edit how they come together, you can add music, titles, subtitles, transitions, and much more. After every change, replay to make sure you're happy with your edit.

When you're done, save movie (you may want to open the dialog for more choices and select Video for Broadband).

Now upload your video to youtube (using lots of tags so it's picked up in search engines) and get the embed code (usually beside the video when it's playing). Add the code to your blogpost, or as an element/widget to your side bar. That's it, all done. Stand in awe and admire.

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